![]() ![]() More importantly, our misbehavior has serious consequences. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Traditional economics assumes rational actors. ![]() Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. ![]()
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